As the oil and gas industry adjusts to the new economic climate and the lower price of oil, operators are confronted by the pressing need to lower costs and increase efficiency. Therefore, the digital transformation of the oil and gas industry is imperative for companies are to succeed in this digital era. HOLOWELLS is a platform created by Vertechs for the well construction sector. Real-time data in well construction is diffused seamlessly between digital models and physical entity to enable co-existence, advanced algorithms are integrated in the platform to enhance the understanding and connections between people and operations.